FMP: Packaging Research

By May 10, 2017Context

As much as I’ve enjoyed working with the CNC router, I must press on to other components of the project, mainly the packaging.

A main focus of this updated version of Misfits project is how to cheaply reproduce the game. For the blocks, its apparent to go with the CNC router, using a hardwood like beech or maple. Beech or maple are the most affordable types of hardwood, allowing you to cut more precisely, without compromising on quality, durability or playability.

For the packaging, the cost effective approach is to go with greyboard packaging, with artwork on a sheet of die cut paper, fastened to the top surfaces. Indeed, the video below shows how a game board company manufactures their boxes. Before arriving to this format, however, I wanted to investigate the experience of opening the packaging, before seeing the blocks.

 

I also did some field research of my own, to have a glimpse at the packaging for block games (as well as their price point). I visited Paperchase, Muji, Tiger as well as Waterstones. At Paperchase and Muji, I looked at premade packaging, to see if my game would fit. At Tiger, I found packaging for a stacking game, which vaguely looks like in-house branded version of Jenga. At Waterstones, I had a look at the packaging for Jenga.IMG_2806IMG_2807IMG_2810IMG_2818


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If anything, it’s important to know what block game look like out in the world. By doing so, I think you need to differentiate yourself from these games. To avoid looking similar, the packaging should therefore not be vertical, and shouldn’t be stacked, which reaffirms my one-layer, flat puzzle concept.